Local Roots wanted photos with vibrant colors and a whimsical feel to reflect their brand identity. The photos also needed to make the fruit look as luxurious and fresh as it tasted.
The company offers food beyond just produce - including bread, grains, eggs, pasta, and so on. I visited some their producers' facilities to watch the process and photograph their goods.
I also have photographed events and markets for Local Roots. The company continues to use my work on their social media platforms, website, and publications today.